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Samsung sheds light on its future B2B plans at CeBIT 2014
Samsung might only be focusing on business printers at CeBIT 2014 in Hannover, Germany, but the South Korea-based company also revealed a bit more detail about its roadmap for the business market. Over the next 24 months, the company will launch a …

B2B Companies Can Teach B2C a Thing or Two About Marketing
While we always seem to hear how b-to-b companies are following in the footsteps of b-to-c companies and this “consumerization of the enterprise” notion, B-to-C companies are missing a key opportunity by not having custom landing pages with friendly …

25 B2B Marketing Automation Thought Leaders to Follow on Twitter
I had just stepped off the stage at Dreamforce 2013 when I was asked by an audience member, “Who are other thought leaders I should follow in the marketing automation industry?” I had a very hard time giving her names because marketing automation is …

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